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Google Sheets
Google, Spreadsheets
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Website Builders, WordPress
Slack
Team Chat
Ghost
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Dropbox
File Management & Storage
Airtable
Databases
Google Sheets
Google, Spreadsheets
WordPress
Website Builders, WordPress
Slack
Team Chat
Ghost
Website Builders
Dropbox
File Management & Storage
Feedly
Social Media Accounts
YouTube
Google, Video & Audio
Gmail
Email, Google
Join millions worldwide who automate their work using Zapier
Buffer + Zapier
How it works
Buffer connects with Zapier to automate social publishing workflows. Teams use this integration to queue posts, publish announcements, and repurpose content.
When to use Buffer with Zapier
Reacting to Buffer activity
Notify your team when items are queued, drafts are added, or posts are sent
Scheduling posts from other tools
Queue updates from blogs, forms, or databases
Publishing urgent updates
Share time-sensitive messages immediately
Coordinating multi-channel posting
Trigger posts to multiple profiles from one event
Popular ways to use Buffer + Zapier
Notify the team when something is queued or sent
When a Buffer queue item is added, or a post is sent, post to Slack or log in a sheet.
Update your content calendar
Keep your content calendar updated every time a post is sent from Buffer.
Share new blog posts on social
When new items publish in RSS by Zapier, add them to Buffer queue to keep channels updated and reduce manual copying.
Publish urgent announcements
When a critical incident is raised in PagerDuty, add to Buffer and share now to reach followers quickly during outages.
Promote new content from a CMS
When a WordPress post is published, add a preformatted update to Buffer to extend reach without manual posting.
Coordinate campaign launches across teams
When a campaign status changes to Approved in Airtable, add posts to Buffer for selected profiles and notify a Slack channel so marketing, support, and sales act on the same timeline.
Maintain a posting ledger
When a row tagged for social goes into Google Sheets, add to Buffer and log the post details in another sheet to centralize reporting and audits.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- OrganizationRequired
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- Channel
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- Channel
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- OrganizationRequired
- Channel
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- ChannelRequired
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- TagRequired
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Get started automating Buffer
- 1Connect Buffer to Zapier
- 2Choose a trigger app. Choose Buffer if you'd like something done in Buffer to start your Zap or select another app if your starting point is another app you use
- 3Choose an action app. Choose Buffer if you'd like the Zap to take action for you in Buffer, or select another of the 8,000+ apps on the platform
- 4Map text and media fields between Buffer and other apps you're using
- 5Test and turn the Zap on
Frequently asked questions about automating with Buffer
Does Buffer provide triggers on Zapier?
Yes. Buffer has triggers for queue items, drafts, sent items, channels, and ideas. You can start Zaps from Buffer or from other apps.
Which fields can be set when creating a Buffer update?
Post text, a link URL, and an optional image URL are typically supported.
How do I avoid duplicate posts from RSS or blogs?
Use the RSS trigger’s deduplication or add a Filter step keyed by a unique ID.
Why do some posts fail to publish to a specific network?
Expired profile connections, network policy limits, or unsupported media formats commonly cause failures.
About Buffer
Manage your social media marketing together with Buffer's tools to schedule posts, analyze performance, and publish to a half-dozen social networks from one app.
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