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Brevo + Zapier
How it works
Brevo connects with Zapier to automate email and SMS marketing workflows. Teams use this integration to create contacts, send transactional emails, and sync engagement events.
When to use Brevo with Zapier
Sending transactional messages
Deliver emails or SMS from events in other apps
Capturing and routing contacts
Add new records to Brevo lists from forms or CRMs
Monitoring engagement events
React to opens, clicks, or bounces across tools
Popular ways to use Brevo + Zapier
Create CRM contacts from Brevo subscribers
When a New Contact Added to a List in Brevo triggers, create a matching record in Salesforce to keep sales records accurate and eliminate manual data entry.
Send welcome emails from signups
When a new lead is created in HubSpot, use the Brevo Send Transactional Email action to deliver a timely welcome message to start onboarding quickly.
Alert teams on high‑intent clicks
When a Brevo New Email Event indicates a link click, post details to Slack or Microsoft Teams so sales and success can follow up promptly.
Build event audiences in Brevo
When new Eventbrite registrations arrive, Add Contact to a List in Brevo to target reminders and updates without manual imports.
Log deliverability metrics
When Brevo emits bounce or unsubscribe events, append a row in Google Sheets to track list health and audit issues over time.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Campaign StatusRequired
Try ItTriggerPolling- Contact Added
Triggers when a Brevo contact is added.
Try ItTriggerPolling - Description of the webhook to be displayed in Brevo
- Return all contact data
Try ItTriggerInstant- Description of the webhook to be displayed in Brevo
Try ItTriggerInstant
- Description of the webhook to be displayed in Brevo
- Return all contact data
Try ItTriggerInstant- Description of the webhook to be displayed in Brevo
- List NameRequired
- Return all contact data
Try ItTriggerInstant- Description of the webhook to be displayed in Brevo
Try ItTriggerInstant- Description of the webhook to be displayed in Brevo
- Return all contact data
Try ItTriggerInstant
Get started automating Brevo
- 1Connect Brevo to Zapier
- 2Choose a trigger or action
- 3Select connected accounts
- 4Map data fields
- 5Test and turn the Zap on
Frequently asked questions about automating with Brevo
Which Brevo objects are supported?
Contacts, lists, and email/SMS events are supported.
Can I send transactional emails via templates?
Yes, use the Send Transactional Email action with a template ID.
How do I prevent duplicate contacts?
Use Find Contact then create only if not found or use Update Contact for upserts.
What events are available in the New Email Event trigger?
Delivered, opened, clicked, bounced, unsubscribed, and complaint events are available.
Brevo Tutorials
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