Luma + Marketo

Luma + Marketo integrations

Update or create Marketo leads when new guests are updated in Luma

Stay in control of your leads whenever there's a guest update in Luma with this efficient workflow. It actively creates or updates leads in Marketo, ensuring your marketing tactics are always aligned with the most recent details. This streamlines your lead management process, saving you time and ensuring accurate data entry for improved audience insights.

When this happens...
Guest UpdatedTriggers when a guest's approval status changes, when they're checked in, or when they update their registration
TriggerInstant
automatically do this!
Create or Update LeadCreates or Updates a lead.
ActionWrite

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More things you can do with Luma and Marketo

Discover other triggers and actions you can use with Luma and Marketo

Calendar Event Added
Triggers when an event is added to a calendar
Trigger
Instant
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Event Created
Triggers when a new event is created
Trigger
Instant
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Guest Registered
Triggers when a new guest registers for an event (fires once even if guest has multiple tickets)
Trigger
Instant
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Ticket Registered
Triggers for each individual ticket when a guest registers (fires multiple times if guest buys multiple tickets)
Trigger
Instant
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- Form
Trigger
Polling
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New Program
Triggers when a new program is created.
Trigger
Polling
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- List
- Additional Fields
Trigger
Polling
Try It

- External Company ID
  Required
Action
Write
- Folder
  Required
- Name
  Required
- Program Description
- Program type
  Required
- Channel
  Required
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- E-Mail Address
  Required
- Additional fields to retrieve
Action
Search
- Company Name
  Required
- External Company ID
  Required
Action
Search or write

Calendar Person Subscribed
Triggers when someone subscribes a calendar
Trigger
Instant
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Event Updated
Triggers when an event is updated
Trigger
Instant
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Guest Updated
Triggers when a guest's approval status changes, when they're checked in, or when they update their registration
Trigger
Instant
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- Email
  Required
- Name
- Tags
Action
Write
- List
- Additional Fields
Trigger
Polling
Try It
- Zap_id
- Program Context
  Required
- Campaign Context
  Required
- Program Context
  Required
- Program Member Context
  Required
Trigger
Instant
Try It
- List
  Required
- Lead
  Required
Action
Write
- Partition
Action
Write
- Program
  Required
- Name
- Program Description
- Start Date
- End Date
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write
- Company Name
  Required
Action
Search
- Field to search
  Required
- Search value
  Required
- Additional fields to retrieve
Action
Search
- E-Mail Address
  Required
- Additional fields to retrieve
- Partition
Action
Search or write

About Luma

Luma is an event management app that gives you the tools to host delightful events.

Learn moreLearn moreHelpHelp

Related categories

Event Management

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn moreLearn moreHelpHelp

Related categories

Marketing Automation

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Related Zap Templates

Create or update leads in Marketo from new guests in Luma

Related Zap Templates

Create or update leads in Marketo from new guests in Luma