LinkedIn Ads + Marketo

LinkedIn Ads + Marketo integrations

Create or update Marketo leads from new LinkedIn Ads event registration form responses

Stay on top of new event registrations from LinkedIn Ads with this seamless workflow that ensures your Marketo leads are always up-to-date. When a new registration form response is captured in LinkedIn Ads, this automation instantly creates or updates the corresponding lead in Marketo. Keep your sales and marketing teams informed and help drive targeted strategies with the most accurate lead information at their fingertips.

When this happens...
New Lead Gen Form Response (Sponsored content)Triggers when you receive a new form response for an ad.
TriggerInstant
automatically do this!
Create or Update LeadCreates or Updates a lead.
ActionWrite

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More things you can do with LinkedIn Ads and Marketo

Discover other triggers and actions you can use with LinkedIn Ads and Marketo

- Organization
  Required
- Lead Type
  Required
- Retrieve Creative Details
- Retrieve Campaign Details
- Conversions Information
Trigger
Instant
Try It
- Account
  Required
- Audience
  Required
- Company Name
- Website Domain
- Email Domain
- LinkedIn Page URL
- Stock Symbol
- Industries
- City
- State
- Country
- Postal Code
Action
Write
- Account
  Required
- Audience Type
  Required
- Name
  Required
- Description
Action
Write
- Account
  Required
- Pivots
  Required
- Metrics
  Required
- Start Date
  Required
- End Date
- Time Granularity
Action
Write
- Form
Trigger
Polling
Try It

New Program
Triggers when a new program is created.
Trigger
Polling
Try It
- List
- Additional Fields
Trigger
Polling
Try It

- External Company ID
  Required
Action
Write
- Folder
  Required
- Name
  Required
- Program Description
- Program type
  Required
- Channel
  Required
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- E-Mail Address
  Required
- Additional fields to retrieve
Action
Search
- Company Name
  Required
- External Company ID
  Required
Action
Search or write

- adAccount
  Required
- Lead Form
- Retrieve Creative Details
- Retrieve Campaign Details
- Conversions Information
Trigger
Instant
Try It
- Account
  Required
- Audience
  Required
- Email Address
- First Name
- Last Name
- Title
- Company
- Country
- Google Advertising ID
Action
Write
- Account
  Required
- Audience
  Required
- Email Address
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- List
- Additional Fields
Trigger
Polling
Try It
- Zap_id
- Program Context
  Required
- Campaign Context
  Required
- Program Context
  Required
- Program Member Context
  Required
Trigger
Instant
Try It
- List
  Required
- Lead
  Required
Action
Write
- Partition
Action
Write
- Program
  Required
- Name
- Program Description
- Start Date
- End Date
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write
- Company Name
  Required
Action
Search
- Field to search
  Required
- Search value
  Required
- Additional fields to retrieve
Action
Search
- E-Mail Address
  Required
- Additional fields to retrieve
- Partition
Action
Search or write

About LinkedIn Ads

LinkedIn Ads allows marketers to collect even more quality leads from their ads and events on LinkedIn with seamless pre-filled forms.

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Related categories

Ads & Conversion

Microsoft

Premium

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn moreLearn moreHelpHelp

Related categories

Marketing Automation

Premium

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Related Zap Templates

Add LinkedIn Lead Gen leads to Marketo

Manage new LinkedIn Ads event registration form responses by creating or updating leads in Marketo

"update LinkedIn Ads contacts when new leads are updated in Marketo"