Top companies trust Zapier to automate work that solves their unique business problems—no coding required.
How Zapier works
Zapier makes it easy to integrate Google Business Profile with Slack - no code necessary. See how you can get setup in minutes.
100%
Help
Google Business Profile
Google Business Profile
1. Choose trigger event
Slack
Slack
2. Choose action
1. Select the event
Setup
Test
Google Business Profile
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Review" from Google Business Profile.
Add your action
An action happens after the trigger—such as "Add Reaction" in Slack.
You’re connected!
Zapier seamlessly connects Google Business Profile and Slack, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Conversation ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Channel
Required
Users
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Content
Channel ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Send Multi Message
Message Text
Required
Send as a bot?
Include a link to this automation?
Attach Image by URL
Auto-Expand Links?
Link Usernames and Channel Names?
Schedule At
Zap_id
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Allowed_edit_copy
Conversation ID
Required
Message TS (ID)
Required
Posted By
Content Type
Reply Broadcast
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Channel
Required
Add Zapier app to channel automatically?
Message Text
Required
Send as a bot?
Bot Name
Bot Icon
Include a link to this automation?
Attach Image by URL
Auto-Expand Links?
Link Usernames and Channel Names?
Schedule At
Zap_id
File
Thread
Send Channel Message?
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Channel
Required
Topic
Required
Topic set by
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Status Text
Status Emoji
Expiration Time
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove User from Channel
This action removes a specified user from a specified channel in Slack.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Edit Message
This action updates a specific message sent by the same Authenticated user on Slack. You need to provide the Channel ID, the Timestamp of the message to be edited, and the new text for the message.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find Public Channel
This action will find a public channel in Slack using either the channel's ID or name.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Delete Message
This action deletes an existing message in a specific channel on Slack. You need to provide the channel ID and the message timestamp as inputs.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Conversation ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Conversation ID
Required
Message ID (ts)
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search Query
Required
Sort By
Sort Direction
Include Bot Messages in Search Results?
Action
This is an event a Zap performs.
Search
Find existing data in your app
ID
Required
Return Raw Results?
Action
This is an event a Zap performs.
Search
Find existing data in your app
Username
Required
Return Raw Results?
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use Google Business Profile and Slack with AI agents and code
Beyond Zap workflows. Call Google Business Profile and Slack actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Business Profile and Slack actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Post
Add Reaction
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Google Business Profile and Slack
Get notified in Slack about new Google reviews.
When a new review is created on your Google Business Profile, Zapier triggers a notification in Slack, ensuring you can promptly acknowledge feedback, resolve concerns, or celebrate positive reviews.
When a new review is created on Google Business Profile, Zapier posts a message in Slack, ensuring your IT team stays informed of customer feedback related to digital or online experiences quickly.
When you create a new post on Google Business Profile, Zapier posts an announcement in Slack to inform your team, keeping everyone aligned with customer-facing communications.
Learn how to automate Google Business Profile on the Zapier blog
Learn how to automate Slack on the Zapier blog
Make work flow with AI
Level up your Google Business Profile to Slack integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Google Business Profile + Slack integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Business Profile and Slack
How can I connect my Google Business Profile to Slack using Zapier?
To connect Google Business Profile to Slack, you can use Zapier to set up a 'zap'. Start by selecting Google Business Profile as your trigger app and choosing a trigger event such as 'New Review'. Then, select Slack as your action app and choose an action such as 'Send Channel Message'. Authenticate both apps on Zapier, specify the data flow, and your integration will be ready.
What triggers are available for Google Business Profile in Zapier?
For Google Business Profile, you can use triggers like 'New Review', which activates whenever you receive a new customer review on your profile. At this point, the zap will perform the connected action in Slack or another linked application.
Can I customize messages sent to Slack from my Google Business Profile alerts?
Yes, when setting up the integration on Zapier between Google Business Profile and Slack, you can customize the message format sent to Slack. You can include details such as reviewer's name, rating, and comments by mapping them in the zap configuration process.
Is it possible to send notifications to multiple Slack channels from one Google Business Profile trigger?
Yes, with Zapier's multi-step zaps feature, you can configure additional actions that allow notifications from a single Google Business Profile trigger to be sent to multiple Slack channels simultaneously.
How often does Zapier check for new data between Google Business Profile and Slack?
Zapier checks for new data based on your plan. On a free plan, Zaps check every 15 minutes. On paid plans, they may check at intervals as frequent as every 5 minutes. Therefore, any updates in your Google Business Profile are reflected promptly in Slack according to these intervals.
What should I do if I encounter issues with my Google Business Profile integration with Slack on Zapier?
If you experience any issues with the integration between your Google Business Profile and Slack on our platform, consider checking connection credentials first. Ensure both applications are authenticated properly. Next, review each step of your zap for any misconfigurations of triggers or actions. If problems persist, our support team is available to assist further.
Are there any limits on how many times a day the integration syncs between Google Business Profile and Slack?
Zapier doesn't inherently limit the number of times an integration sync occurs within a day; however, syncing frequency is determined by trigger events set up within your zap configuration – e.g., each time a review is added or changed.
About Google Business Profile
Google Business Profile is a platform for businesses to create a Business Profile on Google to help them reach and engage with local customers across Google Search and Maps.
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier
About Slack
Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Offering instant messaging, document sharing and knowledge search for modern teams.
