Google Ads + Razorpay

Google Ads + Razorpay integrations

Capture Razorpay payments and send offline conversions in Google Ads

This workflow streamlines your marketing by instantly providing valuable insights when a payment is captured on Razorpay. The information is immediately sent to your Google Ads as an offline conversion. This allows your business to more precisely track conversions and optimize your Google Ads strategy, contributing directly to your bottom line.

When this happens...
Payment CapturedTriggers when a new payment is successfully captured.
TriggerInstant
automatically do this!
Send Offline ConversionSends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
ActionWrite

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More things you can do with Razorpay and Google Ads

Discover other triggers and actions you can use with Razorpay and Google Ads

Invoice Paid
Triggers when an invoice is fully paid.
Trigger
Instant
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Payment Captured
Triggers when a new payment is successfully captured.
Trigger
Instant
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Payment Link Paid
Triggers when a Payment Link is paid.
Trigger
Instant
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- Payment Page
  Required
Trigger
Instant
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- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
Try It

- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write

- Double_opt_message
- Use Google Ads as...
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Search or write

Invoice Partially Paid
Triggers when a partial payment is made against an invoice.
Trigger
Instant
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Payment Failed
Triggers when a new payment fails.
Trigger
Instant
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Payment Link Partially Paid
Triggers when a partial payment is made on a Standard Payment Link.
Trigger
Instant
Try It
- Use Google Ads as...
  Required
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Email address
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Use Google Ads as...
  Required
- Status
  Required
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
Action
Search

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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Related categories

Ads & Conversion

Google

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About Razorpay

Razorpay is India’s first full-stack financial solutions company. We enable businesses to accept and disburse payments, raise capital and park money.

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Related categories

Payment Processing

Related Zap Templates

Capture new Razorpay payments and add contacts to Google Ads customer list with email

Send paid Razorpay invoices to Google Ads for offline conversions