Facebook Conversions + Shopify integrations
Track new abandoned carts in Shopify and send events to Facebook Conversions
Recover lost sales and optimize your marketing strategy with this efficient workflow. When a new abandoned cart occurs in your Shopify store, it sends an Other Event action to the Facebook Conversions app, enabling you to retarget potential customers and measure the effectiveness of your campaigns. Stay on top of your eCommerce performance and improve conversions with this simple automation.
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More things you can do with Shopify and Facebook Conversions
Discover other triggers and actions you can use with Shopify and Facebook Conversions
- New Blog
Triggers when a new blog is added to your Shopify store.
Try ItTriggerPolling - Risk level
Try ItTriggerPolling- New Cancelled Order
Triggers whenever an order is cancelled (with line item support).
Try ItTriggerInstant - New Customer
Triggers when a new customer is added to your Shopify account.
Try ItTriggerInstant
- BlogRequired
- Blog Entry Status
Try ItTriggerPolling- Abandoned cart age (hours)Required
Try ItTriggerPolling- New Company
Triggers when a new company is created.
Try ItTriggerInstant - New Draft Order
Triggers when a new draft order is created.
Try ItTriggerInstant
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
Related categories
Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.
Related Zap Templates
- Send funnel events to Facebook Conversions from Shopify
- Send new paid orders in Shopify to Facebook conversions as purchase events
- Create Facebook Conversions leads for new Shopify abandoned carts
- Create Facebook Conversions purchase events for new Shopify customers
- Add new customers from Shopify as events in Facebook Conversions
- Create lead events in Facebook Conversions from new paid orders in Shopify
- Create purchase events in Facebook Conversions from new paid orders in Shopify
- Create Facebook Conversions funnel events for new Shopify customers
- Enable new Shopify accounts and trigger Facebook Conversions events
- Trigger new Facebook Conversions events for every new product on Shopify
- Send Facebook Conversions events when new Shopify orders occur
- Track new Shopify customers by sending funnel events in Facebook Conversions



