Top companies trust Zapier to automate work that solves their unique business problems—no coding required.
How Zapier works
Zapier makes it easy to integrate HubSpot with Facebook Conversions - no code necessary. See how you can get setup in minutes.
100%
Help
HubSpot
HubSpot
1. Choose trigger event
Facebook Conversions
Facebook Conversions
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.
You’re connected!
Zapier seamlessly connects HubSpot and Facebook Conversions, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Send Lead Event
Publish lead events to Conversions API
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Send Purchase Event
Publish purchase events to Conversions API
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
For AI agents & developers
Use HubSpot and Facebook Conversions with AI agents and code
Beyond Zap workflows. Call HubSpot and Facebook Conversions actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and Facebook Conversions actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Send Funnel Event
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use HubSpot and Facebook Conversions
Capture form submissions for Facebook insights
When a new form submission is logged in HubSpot, Zapier sends the data to Facebook Conversions. This sync allows insights into customer interactions and ad effectiveness, optimizing targeting and budgeting.
When IT-related lead data is captured via Facebook Conversions, Zapier updates HubSpot with the details. This automation ensures tracking of interactions pertinent to IT services.
When a new deal is created in HubSpot, Zapier sends the event details to Facebook Conversions. This integration ensures Facebook's ad platform has relevant and updated conversion data, helping tailor campaigns for better ROI and lead targeting.
Learn how to automate Facebook Conversions on the Zapier blog
Make work flow with AI
Level up your HubSpot to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Facebook Conversions integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Facebook Conversions
What are the prerequisites to integrate HubSpot with Facebook Conversions?
Before integrating HubSpot with Facebook Conversions, ensure you have admin access to both your HubSpot account and Facebook Business Manager. Additionally, you'll need connected ad accounts and relevant permissions to set up events and manage conversion tracking.
How do I set up triggers for Facebook Conversions from HubSpot?
To set up triggers, we begin by defining specific events in HubSpot like form submissions or lifecycle stage changes that will initiate a conversion event in Facebook. These actions need to be mapped accurately to corresponding actions or leads in Facebook's Event Manager.
Can I customize actions within the integration process?
Yes, our integration allows customization of actions such as selecting which specific events in HubSpot will trigger a corresponding conversion action on Facebook, allowing you full control over interaction reporting.
Are there any limitations on the data that can be shared between HubSpot and Facebook?
There can be limitations based on data privacy policies and sharing permissions set on both platforms. It's essential to comply with GDPR or other local regulations when syncing any personally identifiable information.
How frequently does data sync between HubSpot and Facebook Conversions?
The data sync frequency largely depends on the setup of the integration. Typically, conversions are recorded almost instantaneously once a trigger event is activated within HubSpot through our direct connection which facilitates real-time updates.
What should I do if my conversions aren’t tracking correctly after integration?
First, check if the setup criteria for each platform are met, including any necessary permissions. Then verify that triggers for conversion mapping are accurately defined in both HubSpot and Facebook Event Manager. If issues persist, reviewing log files for error messages might help identify specific concerns.
Does integrating with Facebook Conversions impact my existing HubSpot workflows?
Integrating should not affect pre-existing workflows unless they specifically relate to data points being used for Facebook tracking. However, it's always advisable to back up configurations before implementing any new data flow operations.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier
About Facebook Conversions
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
