Create or update Marketo leads for new Easypromos entries

You are a fan of Marketing Automation and you believe that online promotions and contests are great for TOFU actions. Set up this integration to automate your lead capture by adding all your promotion participants new leads in Marketo. After it’s been set up, every new entry submitted on your Easypromos promotion will either create a new lead on Marketo or update one that already exists, making sure you're always armed with the very latest customer data, no matter how often it updates.