Connect Brevo and Google Ads to power AI-driven automation

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Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings Brevo and Google Ads together. Build enterprise-grade automation in minutes.

Our most popular template

Add new Brevo contacts to Google Ads Customer Lists
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Brevo + Google Ads
Add or update Brevo contacts with new Google Ads leads
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Google Ads + Brevo
Add new Brevo contacts to your Google Ads customer list with email details
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Brevo + Google Ads
"add new Brevo contacts to your Google Ads customer list"
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Brevo + Google Ads
Add contacts to a Google Ads customer list for new or updated contacts on Brevo
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Brevo + Google Ads
Add new Brevo contacts added to specific lists to Google Ads customer lists
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Brevo + Google Ads

Add new Brevo contacts to Google Ads Customer Lists

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Brevo + Google Ads

Add or update Brevo contacts with new Google Ads leads

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Google Ads + Brevo

Add new Brevo contacts to your Google Ads customer list with email details

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Brevo + Google Ads

"add new Brevo contacts to your Google Ads customer list"

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Brevo + Google Ads

Add contacts to a Google Ads customer list for new or updated contacts on Brevo

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Brevo + Google Ads

Add new Brevo contacts added to specific lists to Google Ads customer lists

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Brevo + Google Ads

Add new Brevo subscribed contacts to Google Ads customer list with email
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Brevo + Google Ads
Add new Brevo contacts to a Google Ads customer list with email
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Brevo + Google Ads

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Brevo with Google Ads - no code necessary. See how you can get setup in minutes.

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Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign Status" from Brevo.

Add your action

An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.

You’re connected!

Zapier seamlessly connects Brevo and Google Ads, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Campaign Status
  Required
Trigger
Polling
Try It
Company Added
Triggers when a company is created in Brevo.
Trigger
Polling
Try It
Contact Added
Triggers when a Brevo contact is added.
Trigger
Polling
Try It
- Description of the webhook to be displayed in Brevo
- Return all contact data
Trigger
Instant
Try It
Deal Added
Triggers when a deal is created in Brevo.
Trigger
Polling
Try It

Deal Updated
Triggers when a deal is updated in Brevo.
Trigger
Polling
Try It
- Description of the webhook to be displayed in Brevo
- Return all contact data
Trigger
Instant
Try It

- Description of the webhook to be displayed in Brevo
- Return all contact data
Trigger
Instant
Try It
- Description of the webhook to be displayed in Brevo
- Return all contact data
Trigger
Instant
Try It
- Update if the company already exist
  Required
- Company name or ID
  Required
- Use Category IDs for Attributes
Action
Write
- Company name or ID
  Required
Action
Write
- Contact Identifier Type
  Required
- Contact Identifier
Action
Write
- Deal name or ID
  Required
Action
Write
- Event name
  Required
- Contact Identifier Type
  Required
- Contact Identifier
  Required
- Event properties
Action
Write
- Record type
  Required
Action
Write
- Sender Name
  Required
- Test Mobile Number
  Required
- Recipient Mobile Number
  Required
- Message Content
  Required
- Tag(s)
- Unicode Content
- Message Prefix
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
Action
Write
- Use Google Ads as...
  Required
- Status
  Required
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
Action
Search

- Description of the webhook to be displayed in Brevo
- Return all contact data
Trigger
Instant
Try It
Company Updated
Triggers when a company is updated in Brevo.
Trigger
Polling
Try It
- Description of the webhook to be displayed in Brevo
- List Name
  Required
- Return all contact data
Trigger
Instant
Try It
- Description of the webhook to be displayed in Brevo
Trigger
Instant
Try It
Deal Stage Updated
Triggers when a deal's stage is updated in Brevo.
Trigger
Polling
Try It
- Description of the webhook to be displayed in Brevo
- Return all contact data
Trigger
Instant
Try It
- Description of the webhook to be displayed in Brevo
- Return all contact data
Trigger
Instant
Try It
- Description of the webhook to be displayed in Brevo
- Return all contact data
Trigger
Instant
Try It
- Update if Contact Exists
  Required
- Email
- Mobile number of contact (SMS)
- Email Blacklisted
- SMS Blacklisted
- Lists
- Lists Update Type
- Attributes (Deprecated)
- Treat values as category ID for attributes of type `category`
Action
Write
- Company Name or ID
  Required
Action
Write
- Update if Contact Exists
  Required
- Contact Identifier Type
  Required
- Email
- Mobile number of contact (SMS)
- Whatsapp number of contact
- External identifier of contact
- Brevo contact ID (update only)
- Email Blacklisted
- SMS Blacklisted
- Lists
- Lists Update Type
- Treat Category Values as IDs for Category type Contact Attributes
Action
Write
- Update if the deal already exist
  Required
- Deal name or ID
  Required
- Use Category IDs for Attributes
- Deal Pipeline
  Required
- Deal Stage
  Required
Action
Write
- Deal name or ID
  Required
Action
Write
- Record type
  Required
Action
Write
- To
  Required
- Cc
- Bcc
- Sender Name
- Sender Email
  Required
- Reply to Name
- Reply to Email
  Required
- Subject
  Required
- HTML Content
- Text Content
- Attachments Url
- Attachment Files
- Tags
Action
Write
- Email of contact
  Required
- Lists to unsubscribe
  Required
Action
Write
- Use Google Ads as...
  Required
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Email address
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Double_opt_message
- Use Google Ads as...
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Search or write

For AI agents & developers

Use Brevo and Google Ads with AI agents and code

Beyond Zap workflows. Call Brevo and Google Ads actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Brevo and Google Ads actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

(Deprecated) Add or Update Contact
Add Contact to Customer List With Email

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Brevo and Google Ads actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* brevo / google-ads action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use Brevo and Google Ads

Track campaign lead forms with Brevo.

Whenever a new lead form entry is submitted on your Google Ads campaign, Zapier will add or update that contact in Brevo. This keeps your CRM updated and allows you to nurture incoming campaign leads efficiently, improving conversion rates and customer engagement.

Business Owner

Try it

Automatically notify IT about Brevo's transactional email bounces.

When a Brevo transactional email hard bounces, Zapier will send a notification to the IT team's preferred channel. This lets IT monitor email deliverability issues and troubleshoot them promptly, ensuring transactional emails reliably reach the intended recipients.

Try it

Sync new contacts from Brevo to Google Ads customer list.

When a new contact is added to Brevo, Zapier will automatically add that contact to the corresponding customer list in Google Ads. This ensures that your ad targeting is consistently updated with the latest contacts, improving ad relevance and conversion rates.

Marketing & Marketing Ops

Try it

Learn how to automate Brevo on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

Make work flow with AI

Level up your Brevo to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Brevo + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Brevo and Google Ads

How do I initiate the integration between Brevo and Google Ads?

To set up the integration between Brevo and Google Ads, navigate to our integrations page within your Brevo account. From there, select Google Ads and follow the on-screen instructions to authenticate your Google Ads account. Ensure you have admin access for seamless authentication.

What triggers can lead to actions in Google Ads when using this integration?

Within our Brevo integration, triggers such as 'New Contact Added' or 'Contact Unsubscribed' can prompt actions in your Google Ads. For instance, a new contact added in Brevo could automatically trigger a remarketing campaign in Google Ads.

Can I customize what data is sent from Brevo to Google Ads?

Yes, you can customize the data that gets synchronized from Brevo to Google Ads. You have control over which contact details are shared, and you can define specific customer segments or lists that should trigger particular advertising campaigns.

Is it possible to automate ad targeting based on email campaigns sent through Brevo?

Absolutely. By setting up specific triggers within our system, any email campaign launched can align with targeted ads in Google Ads. This way, contacts engaging with a particular email can automatically be added to a similar audience for precise ad targeting.

Are there any prerequisites for using the Brevo-Google Ads integration?

Before starting the integration process, ensure your accounts are active with admin privileges. A functional API key from Brevo and appropriate permissions set in your Google Ads account are necessary for the connection.

How do I troubleshoot connectivity issues between Brevo and Google Ads?

If you encounter issues, first check your credentials and API keys for both platforms. Ensure they are correctly inputted and haven’t expired. Our support documentation offers detailed steps for resolving common connectivity problems effectively.

What action options are available when integrating these two platforms?

When integrating with Google Ads, actions such as 'Add to Custom Audience', 'Remove from Audience', or updating customer lists based on engagement levels within Brevo are available. These actions help keep your advertising aligned with customer behavior.

About Brevo

Brevo is the leading CRM suite designed to cultivate long-term customer relationships and help businesses grow.

Learn moreLearn moreHelpHelp

Related categories

Email Newsletters

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn moreLearn moreHelpHelp

Related categories

Ads & Conversion

Google

Similar apps

Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

Connect Brevo and Google Ads to power AI-driven automation

Launch your first automated workflow

Add new Brevo contacts to Google Ads Customer Lists

Add or update Brevo contacts with new Google Ads leads

Add new Brevo contacts to your Google Ads customer list with email details

"add new Brevo contacts to your Google Ads customer list"

Add contacts to a Google Ads customer list for new or updated contacts on Brevo

Add new Brevo contacts added to specific lists to Google Ads customer lists

Add new Brevo contacts to Google Ads Customer Lists

Add or update Brevo contacts with new Google Ads leads

Add new Brevo contacts to your Google Ads customer list with email details

"add new Brevo contacts to your Google Ads customer list"

Add contacts to a Google Ads customer list for new or updated contacts on Brevo

Add new Brevo contacts added to specific lists to Google Ads customer lists

Add new Brevo subscribed contacts to Google Ads customer list with email

Add new Brevo contacts to a Google Ads customer list with email

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use Brevo and Google Ads with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use Brevo and Google Ads

Track campaign lead forms with Brevo.

Automatically notify IT about Brevo's transactional email bounces.

Sync new contacts from Brevo to Google Ads customer list.

Learn how to automate Brevo on the Zapier blog

5 ways to automate Brevo (formerly Sendinblue) with Zapier

Learn how to automate Google Ads on the Zapier blog

How to track Google Ads leads in a Google Sheet

How to instantly follow up on Google Ads leads with custom notifications

Track offline conversions in Google Ads with Zapier

Make work flow with AI

Frequently Asked Questions about Brevo + Google Ads integrations

Connect Brevo to Google Ads on the world's largest no-code automation platform