BigCommerce + Google Ads

BigCommerce + Google Ads integrations

Update Google Ads contacts list when customers are updated in BigCommerce

Streamline your customer management process between BigCommerce and Google Ads with this simplified workflow. As soon as customer details are updated in BigCommerce, the same changes are mirrored in your Google Ads customer list. Ensuring an updated customer database across both platforms, this workflow boosts the efficiency of your Google Ads ventures and amplifies your overall marketing strategy.

When this happens...
Customer UpdatedTriggers when a customer is updated.
TriggerInstant
automatically do this!
Add Contact to Customer ListAdds a contact to a customer list. This uses the Data Manager API, which is being beta tested by Google.
ActionWrite

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More things you can do with BigCommerce and Google Ads

Discover other triggers and actions you can use with BigCommerce and Google Ads

- Filter by Channel ID
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Customer Created
Triggers when an new customer is created.
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- Filter by Channel ID
- Filter by Status ID
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Shipment Created
Triggers when a new shipment is created.
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Customer Address Updated
Triggers when a customer address is updated.
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Order Status Updated
Triggers when an order status have changed.
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- Email
  Required
- First Name
  Required
- Last Name
  Required
- Company
- Phone
- Registration IP Address
- Notes
- Tax Exempt Category
- Customer Group ID
- ID
- Force Password Reset
- New Password
- Accepts Product Review Abandoned Cart Emails
- Store Credit Amounts
- Origin Channel ID
- Channel IDs
- Name
- Value
Action
Write

- Name
  Required
- Type
  Required
- Sku
- Description
- Weight
  Required
- Width
- Depth
- Height
- Price
  Required
- Cost_price
- Retail_price
- Sale_price
- Map_price
- Tax_class_id
- Product_tax_code
- Categories
- Brand_id
- Inventory_level
- Inventory_warning_level
- Inventory_tracking
- Fixed_cost_shipping_price
- Is_free_shipping
- Is_visible
- Is_featured
- Related_products
- Warranty
- Bin_picking_number
- Layout_file
- Upc
- Search_keywords
- Availability_description
- Availability
- Gift_wrapping_options_type
- Gift_wrapping_options_list
- Sort_order
- Condition
- Is_condition_shown
- Order_quantity_minimum
- Order_quantity_maximum
- Page_title
- Meta_keywords
- Meta_description
- View_count
- Preorder_release_date
- Preorder_message
- Is_preorder_only
- Is_price_hidden
- Price_hidden_label
- Url
- Is_customized
- Open_graph_type
- Open_graph_title
- Open_graph_description
- Open_graph_use_meta_description
- Open_graph_use_product_name
- Open_graph_use_image
- Gtin
- Mpn
- Reviews_rating_sum
- Reviews_count
- Total_sold
- Custom Fields ID
- Custom Fields Name
  Required
- Custom Fields Value
  Required
- Bulk Pricing Rules ID
- Bulk Pricing Rules Quantity Min
- Bulk Pricing Rules Quantity Max
- Bulk Pricing Rules Type
- Bulk Pricing Rules Amount
- Images Image File
- Images Is Thumbnail?
- Images Sort order
- Images Description
- Images Image URL
- Images ID
- Images Product ID
- Images URL Zoom
- Images URL Standard
- Images URL thumbnail
- Images URL Tiny
- Images Date modified
- Videos Title
- Videos Description
- Videos Sort order
- Videos Type
- Videos Video ID
- Videos ID
- Videos Product ID
- Videos Length
- Variants Cost Price
- Variants Price
- Variants Sale Price
- Variants Retail Price
- Variants Weight
- Variants Width
- Variants Height
- Variants Depth
- Variants Is free shipping?
- Variants Fixed cost shipping price
- Variants Purchasing disabled
- Variants Purchasing disabled message
- Variants UPC
- Variants Inventory level
- Variants Inventory warning level
- Variants BIN Picking number
- Variants Product ID
- Variants SKU
Action
Write
- Email
- Company
- ID
- Customer Group
Action
Search
- Name
- SKU
- ID
Action
Search
- Name
- Company
- Customer ID
- First_name
  Required
- Last_name
  Required
- Address1
  Required
- Address2
- City
  Required
- State_or_province
  Required
- Postal_code
  Required
- Country_code
  Required
- Phone
- Address_type
- Customer_id
  Required
- Id
- Country
- Name
- Value
Action
Search or write
- Use Google Ads as...
  Required
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Email address
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Use Google Ads as...
  Required
- Status
  Required
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
Action
Search

- Filter by Channel ID
Trigger
Instant
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Customer Address Created
Triggers when a new customer is created.
Trigger
Instant
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- Filter by Category ID
Trigger
Instant
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Customer Updated
Triggers when a customer is updated.
Trigger
Instant
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- Filter by Channel ID
- Filter by Status ID
Trigger
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- Title
  Required
- Url
- Body
  Required
- Is_published
- Meta_description
- Meta_keywords
- Author
- Thumbnail_path
- Tags
- Published_date
Action
Write
- First_name
  Required
- Last_name
  Required
- Company
- Address1
  Required
- Address2
- City
  Required
- State_or_province
  Required
- Postal_code
  Required
- Country_code
  Required
- Phone
- Address_type
- Customer_id
  Required
- Id
- Country
- Name
- Value
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Name
- Company
- Customer ID
Action
Search
- Email
  Required
- Company
- ID
- Customer Group
- First Name
  Required
- Last Name
  Required
- Phone
- Registration IP Address
- Notes
- Tax Exempt Category
- Customer Group ID
- Force Password Reset
- New Password
- Accepts Product Review Abandoned Cart Emails
- Store Credit Amounts
- Origin Channel ID
- Channel IDs
- Name
- Value
Action
Search or write
- Name
  Required
- SKU
- ID
- Type
  Required
- Description
- Weight
  Required
- Width
- Depth
- Height
- Price
  Required
- Cost_price
- Retail_price
- Sale_price
- Map_price
- Tax_class_id
- Product_tax_code
- Categories
- Brand_id
- Inventory_level
- Inventory_warning_level
- Inventory_tracking
- Fixed_cost_shipping_price
- Is_free_shipping
- Is_visible
- Is_featured
- Related_products
- Warranty
- Bin_picking_number
- Layout_file
- Upc
- Search_keywords
- Availability_description
- Availability
- Gift_wrapping_options_type
- Gift_wrapping_options_list
- Sort_order
- Condition
- Is_condition_shown
- Order_quantity_minimum
- Order_quantity_maximum
- Page_title
- Meta_keywords
- Meta_description
- View_count
- Preorder_release_date
- Preorder_message
- Is_preorder_only
- Is_price_hidden
- Price_hidden_label
- Url
- Is_customized
- Open_graph_type
- Open_graph_title
- Open_graph_description
- Open_graph_use_meta_description
- Open_graph_use_product_name
- Open_graph_use_image
- Gtin
- Mpn
- Reviews_rating_sum
- Reviews_count
- Total_sold
- Custom Fields ID
- Custom Fields Name
  Required
- Custom Fields Value
  Required
- Bulk Pricing Rules ID
- Bulk Pricing Rules Quantity Min
- Bulk Pricing Rules Quantity Max
- Bulk Pricing Rules Type
- Bulk Pricing Rules Amount
- Images Image File
- Images Is Thumbnail?
- Images Sort order
- Images Description
- Images Image URL
- Images ID
- Images Product ID
- Images URL Zoom
- Images URL Standard
- Images URL thumbnail
- Images URL Tiny
- Images Date modified
- Videos Title
- Videos Description
- Videos Sort order
- Videos Type
- Videos Video ID
- Videos ID
- Videos Product ID
- Videos Length
- Variants Cost Price
- Variants Price
- Variants Sale Price
- Variants Retail Price
- Variants Weight
- Variants Width
- Variants Height
- Variants Depth
- Variants Is free shipping?
- Variants Fixed cost shipping price
- Variants Purchasing disabled
- Variants Purchasing disabled message
- Variants UPC
- Variants Inventory level
- Variants Inventory warning level
- Variants BIN Picking number
- Variants Product ID
- Variants SKU
Action
Search or write
- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- Use Google Ads as...
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Search or write

About BigCommerce

BigCommerce is an e-commerce platform that provides an all-encompassing solution for a business' online store. If you're trying to sell physical goods online, you'll want to check out Bigcommerce.

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About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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Ads & Conversion

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BigCommerce + Google Ads

BigCommerce + Google Ads

Update Google Ads contacts list when customers are updated in BigCommerce

More things you can do with BigCommerce and Google Ads

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