Launch and grow referral programs with Zapier
Referral marketing automation connects your tools and triggers workflows across Affiliate marketing and Referral program management.
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Explore referral marketing use cases
Referral marketing automation connects your tools and triggers real-time actions across Referral program management and Affiliate marketing. Build workflows that eliminate manual work and keep your entire marketing stack in sync.
Affiliate marketing
Scale affiliate revenue with automated partner tracking, commission updates, and payout workflows
Referral program management
Scale referral program growth with automated referral tracking, reward routing, and advocate notifications
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier hilft uns, weit über 50% mehr Deals abzuschließen, als wir es ohne Zapier tun würden. Es ist ein Schlüsselelement unserer Gesamtstrategie und somit auch unseres Verkaufsarguments.
Raphael BochnerGründer und CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Related solutions
Transform your referral marketing with Zapier
Unlock smarter referral marketing with Zapier. Automate affiliate onboarding, run referral program workflows, and track referral performance—and that’s just the start.
Affiliate marketing
Recruit partners without bottlenecks
Automate affiliate recruitment and onboarding from first signup to approval. Route applications from forms into HubSpot or Airtable, notify teams in Slack, and keep referral data organized. That means faster launches and fewer manual handoffs.
Affiliate signup capture
Capture every affiliate application from forms or landing pages and log it in HubSpot or Airtable, so new partners never wait in an inbox.
Partner approval workflows
Route approvals to the right owner, then update partner status and notify teams in Slack so affiliate onboarding keeps moving.
Referral source tracking
Record referral links, campaign codes, and conversion sources in Google Sheets or your CRM for cleaner attribution across every partner.
Welcome email sequences
Send tailored onboarding emails from Gmail or Mailchimp when a partner is approved, so every affiliate gets next steps right away.
Inactive partner alerts
Flag affiliates with no clicks or conversions and alert your team to re-engage them before referral momentum drops.
So funktioniert's
Referral marketing automation connects your tools, captures referral activity and partner actions, and triggers workflows automatically. Track rewards, partner status, and conversions in real time—without manually updating spreadsheets.
Schritt 1
Connect your tools
Integrate platforms like HubSpot, Shopify, Stripe, CRM systems, and eCommerce tools to centralize referral data.
Schritt 2
Define triggers
Set conditions for new referrals, reward thresholds, affiliate signups, conversion events, or inactive partners.
Schritt 3
Automate & measure
Send alerts, update records, issue rewards, and continuously track referral conversion improvements automatically.
Ready to automate your entire workflow?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.