Track and amplify your media presence with Zapier
Public relations automation connects your tools and triggers workflows across brand monitoring, media coverage tracking, and media outreach.
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Explore public relations use cases
Public relations automation connects your tools and triggers real-time actions across media outreach, brand monitoring, media coverage tracking, and media outreach. Build workflows that eliminate manual work and keep your entire marketing stack in sync.
Media coverage tracking
Track media coverage faster with automated mention alerts, coverage logging, and reporting updates
Brand monitoring
Protect brand reputation with automated mention tracking, sentiment alerts, and coverage logging
Media outreach
Boost media outreach results with automated pitch drafting, contact routing, and follow-up reminders
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier hilft uns, weit über 50% mehr Deals abzuschließen, als wir es ohne Zapier tun würden. Es ist ein Schlüsselelement unserer Gesamtstrategie und somit auch unseres Verkaufsarguments.
Raphael BochnerGründer und CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Related solutions
Transform your public relations with Zapier
Unlock smarter public relations automation with Zapier. Monitor brand mentions, track media coverage, and automate outreach—and that’s just the start.
Brand monitoring
Spot brand signals sooner
Automate brand monitoring across your PR workflow. Route new media mentions, sentiment changes, and monitoring alerts into Slack, Notion, or HubSpot. Stay visible without constant manual checking.
Real-time mention alerts
Catch new brand mentions fast and send alerts to Slack or Gmail, so your team can respond before a story picks up momentum.
Sentiment change tracking
Flag sentiment shifts as monitoring data changes, then route the update to HubSpot or Notion for faster PR review.
Route high-priority coverage
Send urgent media mentions to the right channel in Slack and create follow-up tasks automatically for quick response.
Brand watchlist updates
Keep your brand watchlist current by adding new keywords, topics, or competitors from forms and spreadsheets automatically.
Daily monitoring digests
Deliver a daily roundup of brand monitoring activity to Google Sheets or Slack, so no mention gets buried.
So funktioniert's
Public relations automation connects your tools, detects media mentions and outreach activity, and triggers workflows automatically. Track coverage, route follow-ups, and alert teams in real time—without manually checking inboxes or clipping mentions.
Schritt 1
Connect your tools
Integrate platforms like Slack, Gmail, HubSpot, monitoring tools, and media databases to centralize PR data.
Schritt 2
Define triggers
Set conditions for new mentions, coverage spikes, reply activity, sentiment shifts, or outreach gaps.
Schritt 3
Automate & measure
Send alerts, create tasks, update records, and continuously track media visibility improvements automatically.
Ready to automate your entire workflow?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.