Launch and scale your PPC campaigns with Zapier
Advertising and PPC automation connects your tools and triggers workflows across campaign management, Google Ads management, Facebook Ads management, LinkedIn Ads management, and retargeting audience management.
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Explore advertising and PPC use cases
Advertising and PPC automation connects your tools and triggers real-time actions across campaign management, retargeting audience management, ad creative generation, and Google Ads management. Build workflows that eliminate manual work and keep your entire marketing stack in sync.
LinkedIn Ads management
Optimize LinkedIn Ads performance with automated budget monitoring, conversion tracking, and campaign reporting
Facebook Ads management
Optimize Facebook ads performance with automated conversion tracking, lead routing, and revenue reporting
Ad creative generation
Speed ad creative production with automated brief intake, draft generation, and review routing
Google Ads management
Improve Google Ads performance with automated lead routing, budget alerts, and conversion updates
Campaign management
Accelerate campaign execution with automated launch tracking, lead routing, and performance alerts
Retargeting audience management
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier hilft uns, weit über 50% mehr Deals abzuschließen, als wir es ohne Zapier tun würden. Es ist ein Schlüsselelement unserer Gesamtstrategie und somit auch unseres Verkaufsarguments.
Raphael BochnerGründer und CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Related solutions
Transform your PPC with Zapier
Elevate your PPC automation with Zapier. Manage campaigns, generate ad creative, and refresh retargeting audiences—and that’s just the start.
Campaign management
Campaigns that stay on track
Automate routine PPC campaign workflows from launch to reporting. Connect Google Ads, Slack, and HubSpot to flag budget shifts, route leads, and capture conversion data. Keep ads moving without constant manual checks.
Real-time budget alerts
Catch spend spikes fast by sending Google Ads changes to Slack or Gmail, so your team responds before budget drift hurts PPC performance.
Capture leads from ads
Route new leads from Facebook Lead Ads into HubSpot or Salesforce instantly, so follow-up starts while ad intent is still high.
Conversion reporting flows
Push conversion data into Google Sheets or Airtable automatically, giving your marketing team a current view of ads results without exports.
Automatic campaign updates
Trigger status changes, owner updates, or task creation when campaign conditions shift, keeping launches and fixes moving across your stack.
Performance threshold tracking
Monitor cost, volume, or conversion thresholds and notify the right teammate in Slack when PPC metrics move outside target range.
So funktioniert's
Advertising and PPC automation connects your tools, detects campaign changes and lead signals, and triggers workflows automatically. Launch alerts, refresh audiences, and log conversions in real time—without manually checking ad platforms.
Schritt 1
Connect your tools
Integrate platforms like Google Ads, Facebook Lead Ads, LinkedIn Ads, analytics tools, and CRM systems to centralize campaign data.
Schritt 2
Define triggers
Set conditions for budget changes, new leads, audience updates, conversion events, or ad disapprovals.
Schritt 3
Automate & measure
Send alerts, update records, refresh audiences, and continuously track PPC performance improvements automatically.
Ready to automate your entire workflow?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.