Promote and fill your events with Zapier
Event marketing automation connects your tools and triggers workflows across event registration management, webinar management, virtual event management, post-event follow-up, and in-person event coordination.
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Explore event marketing use cases
Event marketing automation connects your tools and triggers real-time actions across webinar management, event registration management, post-event follow-up, and virtual event management. Build workflows that eliminate manual work and keep your entire marketing stack in sync.
Virtual event management
Simplify virtual event execution with automated registration routing, session scheduling, and attendee follow-up
In-person event coordination
Simplify event execution with automated attendee updates, schedule tracking, and team notifications
Webinar management
Simplify webinar execution with automated registration routing, attendee tracking, and follow-up triggers
Post-event follow-up
Accelerate attendee outreach with automated email sends, lead routing, and follow-up tracking
Event registration management
Simplify attendee signups with automated form capture, registration routing, and confirmation follow-up
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier hilft uns, weit über 50% mehr Deals abzuschließen, als wir es ohne Zapier tun würden. Es ist ein Schlüsselelement unserer Gesamtstrategie und somit auch unseres Verkaufsarguments.
Raphael BochnerGründer und CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Related solutions
Transform your event marketing with Zapier
Grow your event marketing with Zapier automation. Capture registrations, coordinate event delivery, and drive post-event follow-up—and that’s just the start.
Event registration management
Turn signups into attendees
Automate event registration from first signup to confirmed attendance. Route form fills into HubSpot, Google Sheets, or Slack, trigger reminders, and keep attendee records current. Your registration workflow stays fast and accurate.
Automated registration capture
Capture every signup from forms and event pages, then send attendee data to HubSpot or Google Sheets right away.
Real-time attendee alerts
Alert your team in Slack when VIPs, speakers, or high-value registrants sign up, so outreach starts immediately.
Form to CRM routing
Route new registrations into your CRM with campaign details attached, cutting manual entry and missed records.
Reminder email workflows
Send confirmation and reminder emails based on registration time, event date, or attendance status without manual sends.
Waitlist and capacity tracking
Track registration caps and waitlists automatically, then notify teams when spots fill or new seats open up.
So funktioniert's
Event marketing automation connects your tools, captures attendee and campaign activity, and triggers workflows automatically. Launch reminders, route registrations, and track follow-up in real time—without manually updating lists or sending status emails.
Schritt 1
Connect your tools
Integrate platforms like HubSpot, Eventbrite, Zoom, CRM systems, and email platforms to centralize event data.
Schritt 2
Define triggers
Set conditions for new registrations, attendance changes, reminder timing, follow-up status, or webinar milestones.
Schritt 3
Automate & measure
Send reminders, create tasks, update records, and continuously track event engagement improvements automatically.
Ready to automate your entire workflow?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.