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Send new customer messages as direct DMs to marketers

Automatically monitor new inbound messages from Superchat across Slack and Zapier. Send direct messages when qualifying conversations arrive or new message metadata matches priority rules—so you can reply fast, route context, and reduce manual follow-up.

How this automation routes new DMs to marketers

When new inbound messages arrive but the right marketer is not notified, response delays can stall conversations. This automation filters duplicates, creates concise summaries, and sends direct Slack DMs—so your team can respond at the right moment.

  1. 1.Detect new inbound message

    Integrate Superchat and messaging tools to catch new inbound message events in your direct messaging flow.

    Superchator swap with your favorite app
  2. 2.Filter by qualifying records

    Integrate Filter by Zapier and routing rules to evaluate metadata and continue only non-duplicate, configured-priority conversations.

    Filter von Zapieror swap with your favorite app
  3. 3.Create concise message summary

    Integrieren Sie Formatter by Zapier and text formatting tools to map message body into condensed text in sender and context.

    Formatter von Zapieror swap with your favorite app
  4. 4.Send direct message to marketers

    Integrate Slack and social messaging tools to send a direct message with condensed text, sender line, and context attachments.

    Slackor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

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Calendly
Okta
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Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
AktivKampagne
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Schritt 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Schritt 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Schritt 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge Amerika

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Abgelegen

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier hilft uns, weit über 50% mehr Deals abzuschließen, als wir es ohne Zapier tun würden. Es ist ein Schlüsselelement unserer Gesamtstrategie und somit auch unseres Verkaufsarguments.

Raphael BochnerGründer und CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.KI

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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