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Send purchase and checkout conversion events to ad platforms

Automatically monitor conversion event rows across Google BigQuery and analytics reporting. Create and update LinkedIn Conversions when conversion rows arrive, event types change, or attribution fields update—so you can preserve attribution, deduplicate events, and keep reporting accurate without manual attribution checks.

How this automation protects your conversion attribution

When new rows land in your analytics warehouse, delays can break attribution and skew campaign decisions. This automation filters conversion records, routes purchase versus checkout events, and creates LinkedIn Conversions instantly—so your team can trust reporting without manual audits.

  1. 1.Pull new row payload

    Integrate Google BigQuery and analytics warehouse tools to pull the new row payload for conversion event mapping.

    Google BigQueryor swap with your favorite app
  2. 2.Filter qualifying conversion records

    Integrieren Sie Filter by Zapier and rule checking to continue only for records in an identifier and conversion event types.

    Filter von Zapieror swap with your favorite app
  3. 3.Route by event type

    Integrate Paths by Zapier and event routing rules to branch purchase events from checkout and begin-checkout events.

    Paths von Zapieror swap with your favorite app
  4. 4.Create conversion event for purchase

    Integrieren Sie LinkedIn Conversions and conversion mapping to create purchase conversion events in amount and currency details.

    LinkedIn-Konversionenor swap with your favorite app
  5. 5.Create conversion event for checkout

    Integrate LinkedIn Conversions and conversion mapping to create checkout conversion events and set conversion timestamps.

    LinkedIn-Konversionenor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

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Calendly
Okta
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Airbnb
AktivKampagne
Lyft
Webflow
Canva
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Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
AktivKampagne
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Schritt 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Schritt 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Schritt 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge Amerika

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Abgelegen

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

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Raphael BochnerGründer und CIO

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Otter.KI

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Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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