How Toyota of Orlando uses AI and automation to keep sales running—through outages and beyond
"The CDK outage was a disaster, but with Zapier, we never missed a step."
Keeping sales moving during a system-wide outage
Challenge
A ransomware attack disabled the dealership’s CRM, leaving sales teams blind to new leads.
Solution
Spencer built a temporary CRM using Zapier, routing incoming leads from Gmail into Asana with structured data.
Results
The internet sales department operated without disruption, even during a month-long outage.
Turning emergency workflows into AI-powered infrastructure
Challenge
Toyota of Orlando receives 200+ daily leads in inconsistent formats, making lead routing error-prone and time-consuming.
Solution
Spencer built a 38-step Zap that uses AI to extract, clean, and route leads from multiple sources into Zapier Tables.
Results
The system now handles 4,000–5,000 leads per month and stores over 30,000 clean records, requiring no manual input.
Gaining visibility with AI-powered lead insights
Challenge
With thousands of lead entries, identifying patterns and anomalies was time-consuming.
Solution
Spencer created a Zapier Agent to answer questions like “How many leads came in yesterday?” in plain English.
Results
Timmy the Table Bot, Spencer's AI Agent, flags issues and saves hours weekly by surfacing trends instantly.
“With Agents, I’m not just automating tasks—I’m getting insights I didn’t even know to look for. They flag when something’s off, answer questions in plain language, and save me hours every week.”
Director of Operations at Toyota of Orlando
