How Synthesia automates Facebook Conversions to optimize ad performance
4X
faster testing and optimization
43
active Zaps
10
hours saved weekly
"I'm not a developer, but Zapier made it easy. I didn't have to wait months for engineering resources."
Lewis Treleaven, Sr. Performance Marketing Manager at Synthesia
Smarter ad spend, faster decision-making
Challenge
Synthesia’s free AI tool drove high traffic, but most leads were unqualified, making it hard to track conversions or optimize Facebook ad targeting effectively.
Solution
Using Zapier, Synthesia sends CRM events to Facebook’s Conversions API, enabling ad optimization based on real customer actions like demos and purchases—not just form fills.
Results
Synthesia gained real-time ad conversion visibility, enabling faster testing, smarter budget decisions, and revenue-based optimization—without needing developers or waiting on engineering support.
“[With Zapier] when I ask for more budget, I can show exactly which campaigns generate revenue, making the case much stronger.”
Sr. Performance Marketing Manager at Synthesia
