How ServiceTitan leveraged Zapier to automatically enrich customer data
"Zapier has been instrumental in making sure the team has the right data and insights so we can all work together to support our prospects and customers."
Matt Grebow, Senior Manager of Demand Generation at ServiceTitan
Automatic data entry for a better customer experience
Challenge
Inefficient (and inaccurate) data entry kept ServiceTitan from providing prompt, tailored communications to customers. This negatively affected their entire customer experience. They needed to find a way to update customer profiles in multiple apps in real-time.
Solution
ServiceTitan uses Zapier to send lead data to the right app (sometimes many apps)—all while maintaining the highest security standards. From there, the right people can act on the most up-to-date lead information.
Results
Now, ServiceTitan has more time to focus on high-value tasks like strategic planning. Plus, thanks to automatic data entry, they have error-free lead info in the apps their teams are actually using—allowing them to follow up quickly and accurately.
“When SeviceTitan was a scrappy start-up company with a small marketing department, Zapier empowered us to solve our data problems quickly and accurately. We're much larger now, but still are finding helpful ways to use Zapier.”
Senior Manager of Demand Generation at ServiceTitan
