How ActiveCampaign slashed its 90-day churn rate as low as 6%
440%
increase in onboarding attendance
2X
product adoption in the first 30 days
6%
low churn rate
Auto-enrolling new users to onboarding
Challenge
ActiveCampaign had a 25% churn rate for new users in their first 90 days, but the team struggled to increase attendance for onboarding sessions.
Solution
When a new user account is created, a Zap triggers that securely transfers user info for a webinar registration from ActiveCampaign to Demio.
Results
By auto-enrolling new users to the onboarding program, attendance has increased 440% per month, and the average churn rate in the first 90 days decreased to as little as 6%.
"For auto-enrollment, we totally lean on Zapier to make it happen."
Tabitha Jordan, Manager of Product Education at ActiveCampaign“Zapier has been so easy to learn that I’ve never hit any hiccups I couldn’t solve.”
Manager of Product Education at ActiveCampaign
