1.Pull segment members
Integrate Salesforce and analytics tools to pull segment members by mapping account fields to activity context for follow-up.
Add high-activity accounts to priority prospect list for ABM
Automatically monitor scheduled segment export runs for non-customer accounts across Salesforce, Zapier, and LinkedIn Ads. Automatically add companies when developer activity spikes, activity scores cross a threshold, or accounts enter a non-customer segment—so you can build an ABM prospect list, keep audience data matched, and prioritize outreach without manual list building.
How this automation boosts priority ABM prospects
When non-customer segment exports contain high-activity accounts, outreach can miss the moment intent spikes. This automation monitors Salesforce segment exports, filters and normalizes activity data, and adds qualifying accounts to LinkedIn Ads—so your team prioritizes ABM outreach fast.
Salesforceor swap with your favorite app
2.Continue on activity threshold
Integrate Filter by Zapier and reporting tools to gate accounts by your configured activity threshold for accurate targeting.
Filter von Zapieror swap with your favorite app
3.Normalize domain and country
Integrate Formatter by Zapier and data validation to standardize website domain and country codes for better matching.
Formatter von Zapieror swap with your favorite app
4.Add to prospect audience
Integrate LinkedIn Ads and audience management to map identifiers and add companies to your configured prospect audience.
LinkedIn-Anzeigenor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Accelerate account engagement with automated contact enrichment, outreach triggers, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Schritt 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Schritt 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Schritt 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier hilft uns, weit über 50% mehr Deals abzuschließen, als wir es ohne Zapier tun würden. Es ist ein Schlüsselelement unserer Gesamtstrategie und somit auch unseres Verkaufsarguments.
Raphael BochnerGründer und CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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