Connect leadPops and Surefire CRM to power AI-driven automation

No-code AI automation
Full audit trails and controls
SOC 2 and GDPR compliant
Easy visual workflow builder
9,000+ apps, 450+ AI tools
Free tier available

Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings leadPops and Surefire CRM together. Build enterprise-grade automation in minutes.

Our most popular template

Add new leadPops leads to Surefire CRM
Details
Try it
leadPops + Surefire CRM
Create new contacts in Surefire CRM for every ignited lead in leadPops
Details
Try it
leadPops + Surefire CRM

Add new leadPops leads to Surefire CRM

Details

Try it

leadPops + Surefire CRM

Create new contacts in Surefire CRM for every ignited lead in leadPops

Details

Try it

leadPops + Surefire CRM

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate leadPops with Surefire CRM - no code necessary. See how you can get setup in minutes.

100%

Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Lead" from leadPops.

Add your action

An action happens after the trigger—such as "Create Contact" in Surefire CRM.

You’re connected!

Zapier seamlessly connects leadPops and Surefire CRM, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Folder List
  Required
- Tags List
- Funnels List
Trigger
Instant
Try It
Create Contact
Creates a new contact or updates an existing contact.
Action
Write

- Verticals
  Required
- Sub-Verticals
  Required
- Campaigns
Trigger
Instant
Try It

For AI agents & developers

Use leadPops and Surefire CRM with AI agents and code

Beyond Zap workflows. Call leadPops and Surefire CRM actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose leadPops and Surefire CRM actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Contact

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger leadPops and Surefire CRM actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* leadpops-leads / surefire action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect leadPops and Surefire CRM to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your leadPops to Surefire CRM integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About leadPops

leadPops develops lead generation technology and marketing solutions for mortgage, real estate, and insurance pros.

HelpHelp

Related categories

Marketing

About Surefire CRM

Surefire CRM is a multi-faceted mortgage industry CRM marketing platform that offers personalized database marketing with unique content.

HelpHelp

Related categories

CRM (Customer Relationship Management)

Similar apps

Zapier Forms

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Connect leadPops and Surefire CRM to power AI-driven automation

Launch your first automated workflow

Add new leadPops leads to Surefire CRM

Create new contacts in Surefire CRM for every ignited lead in leadPops

Add new leadPops leads to Surefire CRM

Create new contacts in Surefire CRM for every ignited lead in leadPops

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use leadPops and Surefire CRM with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Connect leadPops and Surefire CRM to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Make work flow with AI

Connect leadPops to Surefire CRM on the world's largest no-code automation platform