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Zapier makes it easy to integrate Boulevard with Google Ads - no code necessary. See how you can get setup in minutes.
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Boulevard
Boulevard
1. Choose trigger event
Google Ads
Google Ads
2. Choose action
1. Select the event
Setup
Test
Boulevard
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "Appointment Cancelled" from Boulevard.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Boulevard and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Name
Required
Description
Message
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Managed Account
Customer List
Required
Customer_identifier
Required
Message
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Double_opt_message
Use Google Ads as...
Required
Managed Account
Multiple_identifier_note
Conversion User Identifier Source
Required
Conversion Action
Required
Timestamp
Required
Value
Currency
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google As...
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Use Google Ads as...
Required
Name
Required
Description
Message
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Boulevard and Google Ads with AI agents and code
Beyond Zap workflows. Call Boulevard and Google Ads actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Boulevard and Google Ads actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Tag
Add Contact to Customer List With Email
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Boulevard and Google Ads
Promote offers based on completed appointments.
When an appointment is marked completed in Boulevard, Zapier can send an offline conversion to Google Ads. This allows you to adjust your marketing campaigns based on real business outcomes, ensuring better ad spend efficiency and customer targeting for repeat bookings.
Every time a new Google Ads lead form is submitted, Zapier can add a tag to the client's profile in Boulevard. This makes segmenting and tracking leads straightforward, helping IT teams support data integration between marketing systems and client management platforms.
When a new lead is generated via a Google Ads lead form, Zapier adds the lead as a new client in Boulevard. This minimizes the risk of letting potential customers slip through the cracks, streamlines follow-ups, and ensures the marketing team can analyze conversions more effectively, boosting lead-to-client conversion rates.
Learn how to automate Google Ads on the Zapier blog
Make work flow with AI
Level up your Boulevard to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
