How Grammarly scales operations across marketing and support with Zapier

Challenge

Grammarly’s marketing team needed a reliable way to sync leads from platforms like LinkedIn and handle email opt-out requests at scale. Syncing data was manual and error-prone, and opt-outs required tedious work, slowing campaigns and putting customer trust at risk.

Solution

Using Zapier, the team automated lead routing, enriching data and managing sync limits with features like time delays and queues. They also built a Zap to detect and process email opt-out requests automatically.

Results

With automation in place, Grammarly’s marketing team cut lead sync errors by 87% and improved plan efficiency by 31%. Campaigns launched faster, lead data flowed reliably, and sales could act on high-quality leads without delay.

Challenge

Grammarly’s small support team was losing hours to manual processes. Agents had to copy-paste data between tools, log dev escalations by hand, and chase updates across systems—slowing resolution times and pulling focus from customer care.

Solution

Multiple Zaps now streamline repetitive workflows and connect teams. Support agents can tag conversations in Intercom to instantly log key details, trigger dev escalations, and notify engineering—no manual steps required.

Results

Each support agent now saves an hour a day, reclaiming six hours of daily productivity across the team. Dev escalations are handled instantly, and faster resolutions have helped Grammarly maintain over 90% CSAT.