How JBGoodwin REALTORS scaled recruiting and content creation with Zapier automation
37%
recruiting increase
25%
workload reduction
1,000+
conversions handled
"We’re getting detailed applicant summaries automatically. That used to take a recruiter five to ten minutes per person—if it happened at all."
Edward Tull, VP of Technology at JBGoodwin REALTORS
Automating recruiting with lead enrichment
Challenge
Recruiters spent up to 25% of their time manually entering applicant data, making it hard to scale.
Solution
Automated multi-step workflows using Zapier, HubSpot, Gmail, and AI by Zapier to capture, enrich, and summarize candidate data instantly.
Results
Recruiters save hours weekly and enable a 37% year-over-year increase in recruiting.
Scaling content creation for 900+ agents
Challenge
One marketing coordinator couldn’t keep up with the content needs of 900+ agents.
Solution
Zapier Agents auto-generate blog posts, news summaries, and social content weekly.
Results
Delivered ready-to-post content at scale, eliminating bottlenecks and increasing agent visibility online.
“Zapier is constantly ahead of me. With other platforms, I wait for features. With Zapier, I build them myself.”
VP of Technology at JBGoodwin REALTORS
