Select the advertiser account or business account you want to retrieve lead from.

Send CRM conversion events to TikTok to understand the full impact and ROI of your ads.

💡 Bonus: [Send data to the TikTok Conversions API](https://zapier.com/apps/tiktok-conversion/integrations) — free for up to 100,000 tasks per month.

TikTok's Lead Generation enables businesses of all sizes to create seamless interactions to reach prospects in order to convert them into potential customers.

TikTok Lead Generation

Conversion event name. It can be customized.

For example:
SubmitForm, Subscribe, ClickButton, Consult, Register

SHA-256 hashing is required.

The email address, or email addresses of the customer.
Follow the instructions below to obtain a valid value:
Trim any leading and trailing spaces of each email before hashing.
Lowercase all characters before hashing.
Hash the normalized email values using SHA-256.

Example:
- Original: " ALICE_abc@gmail.com "
- Normalized: "alice_abc@gmail.com" (leading and trailing spaces trimmed and lowercased)
- SHA-256 hashed: "848a771458438fc2ec420560d769fb9b9b86851ee338ec56517baabd79d3bb4f"

SHA-256 hashing is required.

The phone number or phone numbers of the customer.
Follow the instructions below to obtain a valid value:
- Normalize the phone number to E.164 format (for example, "+12133734253"). We recommend using [this library](https://github.com/catamphetamine/libphonenumber-js) for E.164 parsing.
- Country code must be included and prefixed with the + sign, without any parentheses or leading 0s. For example, a US phone number should be prefixed with the +1 country code.
- No spaces, letters or symbols except the + for the country code are included.
- SHA-256 hash the phone number after normalizing.

Example:
- Original: "(+1)2133734253"
- Normalized to E.164 format: "+12133734253"
- SHA256 hashed: "9f7ec22d72092cd3c0b58726ed9c2d91b92e51a3f29837508fb2948bb22dd2fd"

Send important customer events directly from your server or CRM to TikTok Event API, allowing you to better optimize for ad performance.

TikTok Conversions

Boost your advertising efforts with this smart workflow. When a new lead is captured on TikTok Lead Generation, a corresponding lead event is created in TikTok Conversions. This seamless process helps you track and measure your TikTok marketing performance with ease, providing invaluable insights to refine your advertisements and elevate your business.

TikTok Conversions + TikTok Lead Generation

Trigger new TikTok Lead Generation leads to send lead events in TikTok Conversions

Supported triggers and actions

New Lead

Send Lead Event

About TikTok Conversions

Related categories

About TikTok Lead Generation

Related categories

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